Officially Launching and Documenting Your Business
So long as they’re taking on small jobs from friends, family, and personal networking, many people keep their furniture making off the books. Once you get serious about launching your business, you shouldn’t wait to register your business and start documenting your operations. Too many people start out thinking they should keep their early furniture […]
From Site to Shop and Back Again: Online vs. Brick-and-Mortar Business Models
Like many small, art-driven businesses, our practice started in the form of an online shop. Eventually, and after running the numbers through dozens of scenarios, we gained the independence and financial ability to open a physical location. However, this transition does not come easily. In this workshop, we discuss the pros and cons of moving […]
Know Your Customers: An Intro to Marketing
Effective marketing is one of the essential steps in starting pretty much any small business. In this workshop, we detail the ways in which you can effectively identify and engage your intended customer base. In the follow-up session, we will discuss how to expand your market reach once hitting the dreaded local plateau. Start […]